Kreme Canvassing Campaign
An African American Outreach Campaign Developed by Lauren
Krispy Kreme’s that are located in African American communities are a great
place to canvass for Dean.
We Did It:
We set up a canvassing event at a Krispy Kreme and told people
that Dean was the man to defeat George Bush. We offered specific
literature, and handed it out to people if they were interested
(see downloadable literature, below). In many cases, defeating Bush was what was most
important to a majority of people, and they signed our petition,
to get Dean on the ballot in SC, just based on the statement the
Dean is running against Bush. Black neighborhoods are nearly 100% democrat,
and people are VERY interested in defeating the president in next
year's election. I hope more volunteers will try this approach.
It goes without saying that Dean's current constituency is not
as diverse as it needs to be. If we can't reach out to and hook
into our African-American communities, we are missing a significant
part of our voter base.
take this for granted. Let's reach out to these communities and introduce
You Can Do It:
Contact the manager
of a Krispy Kreme store in an African American community and get
permission to set up a “canvassing event” there.
To find the Krispy Kreme locations near the community you
would like to canvass in go to: http://clients.mapquest.com/krispy/mqinterconnect?link=find and enter the city and state or zip
code of your desired location.
up flyers at local barbershops, beauty salons, grocery stores, mail flyers to
the day of the “event”, put together all of the materials to be handed out, and
petition sheets with pens. The materials
are available to download here:
flyers about Howard Dean
be printed on 8 1/2 x 14 legal size paper. Each petition sheet
must have signers from
Jackson, Jr. Endorsement
Flyer – Modified, includes Affirmative Action info
Dean will beat Bush
Sign Up Sheet
At your event loacation, feel free to have donuts or other treats to offer folks. Anything you spend will count towards your
$2,000 FEC limit per primary election.
As people come into the door, go up to them, wearing Dean shirts and/or
buttons to identify your cause, and offer some information about Howard Dean.
DO NOT BE AGGRESSIVE ABOUT THIS. Just be polite. You do not want to tell
people who to vote for. That kind of aggressive, hard sell approach would
be considered offensive, and will LOSE votes. If they express interest, put
together an information packet. Find out if they have questions, be prepared to
state who Dean is within 1-2 sentences at the MOST. Emphasize that you think he
is the MOST LIKELY CANDIDATE TO BEAT BUSH IN NOVEMBER.
At the point where they have taken
the packet, ask if they would be willing to sign the petition
to put Dean on the ballot. Be respectful if they say no and move
away or give them the space to leave. Say “thank you for your
time and interest”. Go on to the next person.
If a person expresses support for Dean ask them if they would
like to volunteer and offer them a Volunteer flyer and to sign
up on the volunteer sheet.
At the end of the meeting, pack up
and mail in petition sheets. Go to http://scvolunteersfordean.com and
enter the people who signed up on the volunteer sheet. Thank the management. Ask if they have any questions
or would like literature on Dean. Invite them to sign the petition.
If the event is a success, schedule another one.
us with how things went and suggestions for improving the campaign. We'd like to post your success stories.